New Metro City Partners with PCB to Celebrate Pakistan Cricket with ‘Win a Plot’ Fan Activation
Pakistan’s love for cricket runs deep.From packed stadiums and neighbourhood grounds to families gathering aroundtelevision screens, cricket has long been more than a sport in the country—itis an experience that brings people together. Building on this nationalpassion, New Metro City has entered into a partnership with the PakistanCricket Board (PCB), joining the 2026 international cricket season as a proudsponsor and bringing an exciting new dimension to the cricket experience forfans across Pakistan.
The partnership brings together twonames with a strong connection to the Pakistani public. While the PCBrepresents the country’s premier cricketing platform and the national passionfor the game, New Metro City has established itself as a growing name inPakistan’s real estate landscape, with communities designed around modernliving, investment opportunities and long-term development.
The collaboration reflects New MetroCity’s broader approach to engaging with audiences beyond conventional realestate communication. Through its association with Pakistan cricket, the brandis stepping into a space that is deeply embedded in the country’s culture andeveryday conversations.
With international cricket returningto Pakistan, the partnership is set to give fans another reason to follow theseason closely. But this time, there is more at stake than runs, wickets andmatch results.
There is a plot to win.
From Cricket Passion to a RealOpportunity
As part of the partnership, New MetroCity is introducing its Win a Plot activation, an on-ground initiativedesigned to bring fans directly into the excitement of the game.
Rather than simply watching cricketfrom the sidelines, fans will have the opportunity to participate incricket-themed activities and put their knowledge of the sport to the test.Participants will be asked questions based on Pakistan cricket, internationalcricket and memorable moments from the game, with successful participantsgetting the chance to win a plot.
The concept is built around a simpleidea: cricket knowledge can lead to something much bigger.
For a nation where cricket trivia isoften discussed as passionately as the matches themselves, the activationcreates a natural connection between the sport and the audience. Fans who havefollowed Pakistan cricket through its iconic victories, legendary players andunforgettable performances will have the opportunity to turn that knowledgeinto a potentially life-changing reward.
The initiative also adds an element ofcompetition to the partnership. Participants will not simply be answeringquestions—they will be competing, recalling moments from cricket history andproving how closely they have followed the game.
And with a plot on the line, everyquestion carries an added sense of excitement.
A Partnership Built Around the Game
New Metro City’s partnership with PCBcomes at an important time for Pakistan cricket, with an exciting internationalschedule bringing teams and fans together across the country.
The 2026 cricket season features aseries of high-profile international fixtures, giving Pakistani cricket fansplenty to look forward to. With the national team competing against some of thestrongest sides in world cricket, the season promises the kind of high-pressuremoments that have historically made Pakistan cricket so compelling.
New Metro City’s campaign capturesthat competitive spirit through its central message:
“THE GAME IS ON. THE STAKES AREHIGHER.”
The line reflects both sides of thepartnership. On the field, every run, wicket and match result matters. Off thefield, the stakes become even more exciting for fans participating in New MetroCity’s activities.
The supporting thought, “Play big,win big,” further reinforces the idea behind the campaign. Cricket is agame of ambition, confidence and calculated risk—and the New Metro Cityactivation brings that same energy to its fan engagement.
More Than a Sponsorship
Sports sponsorships often providebrands with visibility, but New Metro City’s approach aims to make thepartnership more participatory.
Instead of limiting its presence tobranding around matches, the company is using the association to createexperiences that allow fans to actively engage with the campaign.
The Win a Plot activation iscentral to this approach.
It transforms a conventionalsponsorship into something fans can personally participate in. A supporterwalking into the activation is not merely seeing the New Metro City logo; theyare becoming part of an experience where their cricket knowledge couldpotentially earn them one of the most significant prizes associated with thecampaign.
The initiative also gives cricket fansan opportunity to revisit some of the defining moments of Pakistan’s crickethistory. Questions can range from legendary performances and World Cupmilestones to records, players and memorable victories, creating a format thatis entertaining while testing genuine cricket knowledge.
For serious cricket followers, it is achance to prove their expertise. For casual fans, it creates an opportunity toengage with the sport in a completely different way.
Connecting Cricket with New Metro City
The partnership also reflects NewMetro City’s efforts to build a stronger connection between its developmentsand the communities around them.
Real estate is ultimately aboutpeople, communities and aspirations. A housing society is not simply acollection of buildings and roads; it is a place where people live, grow,invest and build their futures.
Cricket similarly has the ability tobring communities together.
Whether it is children playing in astreet, friends debating team selections or entire families watching a majormatch together, cricket creates shared experiences across generations andbackgrounds.
By associating itself with Pakistan’snational sport, New Metro City is tapping into that sense of community andshared excitement.
The partnership therefore extendsbeyond traditional brand exposure. It creates a platform through which NewMetro City can engage with people in an environment that is energetic,competitive and distinctly Pakistani.
A Chance to Play for More
The idea behind Win a Plot alsoadds a new dimension to the campaign’s broader message.
Cricket has always been about playingfor something bigger. Players train for years for the opportunity to representtheir country. Teams fight through pressure for trophies and titles. Fansinvest their emotions in every match because they know that every moment canchange the outcome.
New Metro City’s activation takes thatidea and brings it to the fans.
This season, supporters have anotherreason to stay engaged. They can follow the cricket, test their knowledge andtake part in an opportunity where the reward goes beyond a moment ofentertainment.
This season, play for more.
That message sits naturally alongsidethe campaign’s central theme and gives the partnership a purpose beyond simplybeing visible during the cricket season.
Bringing Fans Into the Action
One of the strongest elements of theinitiative is its focus on direct engagement.
Rather than relying entirely ondigital communication, the campaign brings the experience closer to the peoplethrough on-ground activities. This allows fans to interact with the brand,participate in cricket challenges and experience the excitement of thepartnership first-hand.
The format also creates an environmentwhere cricket conversations can become competitions.
A question about a legendary Pakistanibatsman can quickly turn into a contest between friends. A question about ahistoric World Cup moment can separate the casual follower from the seriouscricket enthusiast. And for those who get the answers right, there is thepossibility of walking away with something considerably more valuable thanbragging rights.
A plot.
That is what makes the activationdistinctive.
The campaign takes something thatPakistanis already love—cricket—and connects it with an opportunity that hasreal-world significance.
A Season of Cricket, Competition andOpportunity
For New Metro City, the PCBpartnership is part of a wider effort to create a stronger and more memorablebrand presence during one of the most anticipated sporting periods of the year.
The association gives the brand an opportunityto be present across the cricket conversation while also creating meaningfulengagement around its communities and real estate offerings.
For fans, meanwhile, the partnershipoffers a different way to experience the season.
There will be matches to watch,players to follow, records to discuss and rivalries to debate. But alongsideall of that, New Metro City will be bringing an additional challenge to thecricket season: how well do you really know the game?
And more importantly—can your knowledgewin you a plot?
The answer will come down to the fanswho step forward and take part.
As Pakistan prepares for anotherseason of international cricket, the atmosphere is set for big performances,big moments and big expectations.
New Metro City is adding its ownversion of “big” to the equation.
Big cricket. Big competition. Bigopportunities.
The partnership with PCB brings thebrand closer to a sport that has the power to unite millions, while Win aPlot gives fans a chance to become active participants in the campaignrather than simply spectators.
Because this season, the game is notthe only thing worth playing for.
THE GAME IS ON. THE STAKES ARE HIGHER.
Play big. Win big. And this season,play for more.